Corporate Identity is a complete visual package that you use to introduce yourself to potential clients and establish a connection between both sides. Every organization should define its identity. This identity also includes the image—a lasting impression a company leaves on individuals. Visual identity is particularly crucial in advertising, where products, services, or ideas are directed towards target audiences through various promotional means.

Today, corporate identity is widely understood as the overall communication embodied in company culture, values, attitudes, employees, management, ownership, and strategy—all represented through its visual identity. Whether it’s a letterhead, compliments slip, invoice, or business card, stationery is an essential component of any brand identity.